News
news center
What is the way to ensure the quality of the performance
Usually, the performance planning agency is not directly responsible for the management of the performance planning group. According to the performance planning company, its main quality management has two aspects, one is service quality management, and the other is indirect management and control of the quality of stage programs.
In a performance planning company with standardized management, there should be strict systems to maintain the company's business operation. The company's management includes internal organization management and external business operation management, and service quality management is still reflected in business operation management, especially all internal company The interface between members and the outside is the main link of service quality management. The performance planning company introduced that improving the quality of the company's employees is the fundamental to improve service quality. At the same time, formulating a service quality control system and inspecting and supervising service quality are also important ways to ensure service quality.
(I) enough awareness of cultural construction
Now most companies have begun to emphasize the team spirit of employees and the formation of the company's cohesion. Customer-centered service concept is the purpose of all service industries. Western service marketing scholars believe that the only way for enterprises to survive and develop is to do everything possible to improve customer satisfaction.
To carry out service marketing, we must first determine the service object, clarify the customer's needs, and then turn the customer's requirements into the corresponding service attribute requirements, through the service attribute requirements, determine the marketing product items. The purpose of understanding these service attributes is to continuously improve the quality characteristics of different service industries in order to further improve the effectiveness of service marketing, solve service quality problems, and continue to improve. Although the performance planning service industry does not accurately determine quality standards like material goods, the service industry also has service quality requirements. Customers generally hope to meet the following six aspects of service:
1. Functionality
Functionality refers to the degree to which customer needs are met in terms of service effectiveness. For example, when a customer calls the performance planning information hotline, his most fundamental requirement is that the service hotline of the performance planning company can provide accurate performance planning information to facilitate customers to make next decisions. Accurate performance planning information is the basic function of the service hotline.
2. Security
Safety refers to the degree of guarantee for the life, health and property safety of customers in the service process. For example, in the previous period of SARS, the performance planner will categorically cancel the original performance planning activities to prevent the audience from being threatened by health. According to the performance planning company, the performance planning company will often organize some square performance planning, paying special attention to the safety of the audience: also pay attention to the safety of the actors, especially in acrobatics and other stunt performance activities, safety is the first element.
3. Economy
Economy refers to the reasonable extent to which customers pay for services, usually associated with the level of service. For example, in the planning of a performance, different ticket prices are implemented for different seat rows. The performance planning company introduced that even if there are different prices, the basic ticket price should be reasonable. Excessive ticket prices will also cause customers to have economic considerations and refuse to enter the theater.
4. Timeliness
Timeliness refers to the degree to which customers meet their requirements in terms of time when obtaining services, including the requirements of timeliness, accuracy and time-saving. For example, when a customer watches a performance, he will hope that the performance planning will start on time and get the performance planning information in time. It is better to send the tickets to the door when buying the performance tickets, which can save time.
5. Civilization
Civilization refers to the degree of civilization of service personnel in the process of service provision, such as cordial and friendly attitude, clean and beautiful environment, harmonious atmosphere and so on. Another example is the enthusiastic service of the audience in the process of buying tickets, the magnificent theater environment and the elegant and civilized theater atmosphere.
6. Comfort
Comfort refers to the degree of comfort felt by customers in the process of service, including the requirements of comfortable application of service facilities and convenient and orderly service methods. For example, the audience enters the theater to watch the performance planning, hoping that the seats are comfortable, the theater leader's warm service, the theater feels elegant, the sound and lighting feel soft, and so on. The above requirements are also the main basis for customer evaluation of service quality.
Hot News