Corporate image planning is an essential key step in the process of enterprise development. The purpose of CIS planning is to improve the competitiveness of enterprises by shaping the image of enterprises. Ji'nan brand planning more professional companies pointed out that, therefore, we should understand the corporate image planning and design of a few points of attention, do a good job in corporate image planning.

The three elements of the corporate image system (MIS concept, BIS behavior, VIS vision) are inseparable. The composition of a viable corporate image must be organically combined with the three elements in order to provide higher vitality and competitiveness for the enterprise;

The three characteristics of corporate image planning: systematicness, difference, and communication. A short leg of one characteristic will cause imperfection in the composition of corporate image;

Ji'nan brand planning more professional company pointed out, but also pay attention to the timing of the introduction of corporate image (such as: the establishment of new enterprises, major festivals, decided to enter the new market, the implementation of diversification, etc.)

To know that the core of modern marketing is the customer-oriented concept, corporate image planning is the same, do not take it for granted to shape the corporate image, necessary and sufficient research is essential, to insight and understanding of consumer ideas, so as to design a corporate image that is conducive to improving the competitiveness of enterprises.

Many enterprises often make the mistake of "emphasizing design over implementation and emphasizing short-term over long-term" in CIS planning. Therefore, planning and arrangement must be carried out in implementation and promotion. It is necessary to set up CIS promotion team to promote long-term and comprehensive promotion.

Overview of 1. corporate image

An enterprise is an operating organization engaged in production, operation and trading activities, and is the product of the development of social productivity to a certain historical stage. Corporate image is the result of the abstract understanding and reflection of the characteristics and conditions of the enterprise, which is the impression of the public on the enterprise. Therefore, the corporate image is through the public's subjective impression of the performance. Corporate image is also a state of concept associated with evaluation, which is the state of public opinion and public opinion on the state of the enterprise. Ji'nan brand planning more professional companies pointed out that, therefore, the corporate image can further be measured by the public attitude and public opinion.

Corporate image is simply people's understanding of the enterprise. If we compare an enterprise to a person, then the image of a person refers not only to his appearance, shape and posture, but also to his thoughts and actions.

The Establishment of 2. Visual Image System

How to create an infectious visual image is obviously an important part of modern corporate image design. The core of corporate image visual communication is the logo.

Since ancient times, the logo is the symbol of the enterprise, is the enterprise to convey the information high-speed summary and condensed a symbolic symbol. It is a symbol of the personalization and credibility of the product or enterprise, and a signal to guide customers to buy goods.

After entering the information age of the 21st century, the enterprise logo has become one of the most intuitive intermediaries between people and products, enterprises and society. Today, when the famous brand effect is generally valued, the famous logo has become a symbol of spirit, a display of status, a manifestation of personal value, and a display of corporate image.

A good modern corporate logo should have the following characteristics:

1. Themes

Enterprise logo is different from the general logo, it should be to reflect the concept of the enterprise, the ideal of the pursuit of the enterprise to be clear, and into easy to understand graphics. Ji'nan brand planning more professional company pointed out that the choice of appropriate themes as the creative point of logo design, the formation of enterprise unique value and culture. Signs should have typical information and artistic features.

2. Difference

Enterprise logo is to identify, so each enterprise logo must have its own characteristics, and similar logo design to expand the difference. This requires the logo design must have its own personality.

3. Force and dynamic

Logo in order to attract attention should be dynamic force.

4. Aesthetic

Signs as a graphical language, should have an aesthetic sense. When you see a beautiful sign, you will inevitably stop your steps or look at it for a few minutes or write it down secretly.

5 International

An enterprise wants to enter the international market, first of all need to have an international logo. Ji'nan brand planning more professional companies pointed out that the international logo is a modern logo design can often catch back to consider the problem, with the development of the economy, the internationalization of enterprises is the inevitable trend of development.